Hyundai
Confidential · Prepared for Hyundai
A Content & Production Proposal · May 2026

The Elantra,
told in motion & light.

AI Video · Static Render · Feature Storytelling · Reveal
Broadcast quality, at a fraction of the production cost.
Dart Marketing · Karachi · Dubai · NYC · Sydney
01 / 10
02 / 10

A feature film for the Elantra —
without a film crew.

01
Every feature deserves a moment
Lighting, the stance, the drive, the details — each one is a story. Traditional production can only afford to tell a few of them.
02
AI video changes the math
We generate cinematic footage of the car and its features, then put a real presenter on screen to walk the viewer through them — the credibility of a host, the scale of a studio shoot, none of the logistics.
03
One coordinated partner
Concept, footage, presenter, edit, sound, delivery — built as one pipeline, not stitched across five vendors.
To build this, we'd need two things from Hyundai
A
A feature script
The features Hyundai wants spotlighted for the Elantra, in priority order — so the host's walkthrough is accurate and on-message.
B
Detailed car imagery
As many high-resolution Elantra exterior images as Hyundai can share — angles, profiles, lighting, wheels, detailing. If high-quality images aren't on hand, we can come on-site and shoot reference photos for the AI ourselves.
Dart Marketing · Confidential · Prepared for Hyundai
03 / 10

A presenter-led walkthrough, up to 60 seconds.

A host introduces the Elantra and guides the viewer through its features. Behind and around them, AI-generated footage brings each feature to life — exterior, stance, lighting signature, the drive. Below is the shape of the cut.
0:00 — 0:10
The reveal
Host opens beside the covered car. Sets the tone — confident, modern, human.
0:10 — 0:24
Exterior & stance
Presenter walks the profile. AI footage glides across the bodywork and wheels.
0:24 — 0:38
Lighting signature
The rear light bar and tail-lamps in detail — the Elantra's most recognisable cue.
0:38 — 0:50
Feature focus
Host highlights a hero feature; footage cuts to the detail being described.
0:50 — 1:00
Resolve
Pull to a clean hero frame. Logo lock-up, model name, call to action.
Five beats, one host, one continuous brand voice — delivered as a single 60-second cut plus social edits.
Dart Marketing · Confidential · Prepared for Hyundai
04 / 10

What we've built so far.

This is rough, early work we put together for the Elantra — host, footage, and edit language coming together. It's deliberately unpolished, but it shows the format working end-to-end.

Press play to watch.
Dart Marketing · Confidential · Prepared for Hyundai
05 / 10

The same image. Save millions on the shoot.

Every frame in this proposal is a static render — no studio, no location, no logistics. The render to the right was produced this way. The output is campaign-grade; the path to it costs a fraction of a traditional production.
What a shoot demands
  • Studio or location hire, permits, insurance
  • Vehicle positioning & logistics
  • Crew, lighting, grip, weather risk
  • Re-shoots for every new angle or variant
What we deliver instead
  • Campaign-grade frames, any environment
  • New angles & colourways without re-shooting
  • Owned, reusable, evergreen assets
  • Built from Karachi, at international standard
Dart Marketing · Confidential · Prepared for Hyundai
06 / 10

This standard is already running for an OEM.

For the Toyota Land Cruiser Prado, Dart produced a library of static renders placing the vehicle in environments a traditional shoot could never reach — and the automaker put them to use. Not a concept. Delivered work.
Coastal cliff, storm light
Rear three-quarter — dramatic weather, zero weather risk
Desert dune run
Motion & sand spray, fully rendered
Alpine ridge
High-altitude hero, no location permit
Black rock terrain
Off-road stance on volcanic rock
Forest top-down
Aerial composition — no drone, no crew
One vehicle, five environments, one rendering pipeline — the same approach we'd bring to the Elantra.
Dart Marketing · Confidential · Prepared for Hyundai
07 / 10

The way car content travels in 2026 has changed.

01
Presenter-led & vertical
A human face explaining a product out-performs silent b-roll on every social platform. The host is the hook; the AI footage is the spectacle.
Engagement lever
02
Production cost, removed
The brands winning attention are producing more, faster — because they've moved the expensive parts of production into rendering and AI footage.
Volume & cost lever
03
Owned, reusable assets
Every render and clip is yours to keep, recut, and re-version across campaigns, variants, and seasons — not single-use shoot footage.
Compounding lever
The feature film and the renders aren't one campaign — they're a content engine the Elantra can run on for a year.
Dart Marketing · Confidential · Prepared for Hyundai
08 / 10

Then, a 20-second Elantra reveal.

20s
With the footage, renders, and brand voice already established in Phase One, the reveal reel is a tightly cut, high-impact unveil — built for launch moments and paid social.

The 60-second film does the heavy lifting.

Phase One establishes the look, the host, the asset library and the edit language. Phase Two builds on all of it — so the reveal reel stays consistent with the film and lands as part of one coherent campaign.
Dart Marketing · Confidential · Prepared for Hyundai
09 / 10

From brief to delivery, within three weeks.

01
Discovery & script
Week 1
We align on the features to highlight, the host's tone, and the script. You sign off before anything is produced.
02
Renders & footage
Week 1–2
We generate the static renders and AI footage for each beat — exterior, stance, lighting, the drive.
03
Presenter & edit
Week 2
Host filmed and composited into the footage. First cut delivered for review, with one round of revisions.
04
Delivery
Week 3
Final 60-second master plus vertical social edits, ready to publish. Phase Two reveal reel follows from the same library.
Start to finished film — three weeks.
No expensive shoot days. No location logistics. No weather risk.
Dart Marketing · Confidential · Prepared for Hyundai

Two films, four renders.
One simple price.

A complete 60-second presenter-led feature film for the Elantra and a 20-second reveal reel — script, AI footage, static renders, host, edit, sound, and vertical social cuts — produced together as one engagement.

What's included
  • 60-second feature film, fully produced
  • 20-second Elantra reveal reel
  • 4–5 static renders, delivered to Hyundai
  • Vertical social edits for Reels & TikTok
Total project cost
Rs. 275,000
Exclusive of all applicable taxes
Covers both the 60-second feature film and the 20-second reveal reel, produced from one shared asset library — with one round of revisions.
Dart Marketing · Confidential · Prepared for Hyundai
10 / 10

Three steps between this deck and the first cut.

A short call
30 minutes. We confirm the features to highlight and the host direction, and answer any questions on scope.
Script & scope locked
We send a short treatment and confirmed scope. You approve before production begins.
First cut delivered
The 60-second film, built and delivered for review — with the reveal reel ready to follow.
No long onboarding. The fastest path is a single conversation.
Dart Marketing · Confidential · Prepared for Hyundai

Let's give the
Elantra its moment.

Point of contact
Umair Ansari
Co-founder · Dart Marketing
+92 340 0087260
Dart Marketing
dartmarketing.io
Karachi · Dubai · NYC · Sydney
Dart Marketing · Confidential · Prepared for Hyundai